To draw inspiration for the 2015 Rugby World Cup in England, Steinlager told the story of the 1905 Originals, the first team to be known as the All Blacks and the first team to be sent to the home nations.

Steinlager brought back it’s iconic 1980s white beer can for a second time illustrating six different stories from The Originals’ challenging journey to England in 1905.

A long copy print campaign focused on three of those stories, and was created in a museum display style, to remind the fans and team that we had done it before, and we could do it again.

Client: Steinlager
Agency: DDB