The Steinlager White Can is a symbol of success for our nation’s Rugby World Cup triumphs. This limited-release can has been in the hands of the nation during some of our most famous All Black wins.

In 2015 the Rugby World Cup was held in the UK, with many games screening in New Zealand in the early morning. So how do you promote a ‘Beer of Belief,’ at a time when everybody’s still in coffee mode?

You turn it into a coffee. Steinlatte was a coffee made available through pubs and cafes across NZ, designed to keep fans awake in support of the team until beer o’clock rolled around. Steinlatte, gave All Black fans the chance to hold onto their belief, while increasing their chances of staying awake for the whole game.

Client: Steinlager
Agency: DDB