Busy people don’t have time to read every line item on their insurance form, let alone watch an insurance ad.

Working with the incredible design duo, Craig & Karl, we created a modular art direction and language system that shared relevant messaging to the right people, at the right time of day.

Using dynamic data fields and contextual insights, every one of the 665 ads could be optimised across multiple platforms – including TV, online film, radio, print, OOH and digital display, allowing us to tell one-to-one stories.

The brand campaign won 2 Bronze at Axis, a Crystal at Adstars, and 4 silvers and a bronze at NZDMs.