Telecom (now Spark), wanted to reach the influential crowd of Remix magazine readers and their current traditional advertising wasn’t cutting through. Remix’s mid winter party was approaching and Telecom was the main sponsor.

Remix readers will always flip to the social pages to see if their photo made it to print. Based on this insight, we created the first interactive and democratic social pages where attendees could vote themselves into the pages of the magazine.

Client: Telecom
Agency: Contagion