Fargo Season 2 was on it’s way and New Zealand’s leading streaming channel, NEON wanted to be part of the conversation.

So we created Fargo Woollens. A not-so-cute wintery collection of jumpers, mittens and beanies which were available in exchange for a NEON subscription.

Fargo Woollens went on to win 2 Graphite & 1 Wood Pencil at D&AD, a Gold & Silver at Spikes Asia, a Gold at Axis and a Mashie for Tumblr Campaign of the Year. Yup.

Client: NEON
Agency: DDB