Clever Kash is a digital moneybox designed to teach kids about money in an increasingly cashless world. It connects with the bank's mobile banking app seamlessly, allowing kids to "swipe" coins into the little yellow elephant.

In two years it went from prototype to central brand piece from one of New Zealand’s biggest banks - and now lives in the homes of hundreds of thousands of families.

It won Gold at Cannes, a D&AD Yellow Pencil and Wood Pencil, a Webby, the Grand Axis, Grand Prix, 5 golds, 2 silvers and a bronze at Axis, and a bronze at One Show.

Clever Kash has now been licensed to Bank of Changsha, China, a bank with 11 million customers. They call it “Happy Elephant”.

Clever Kash was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.

Client: ASB
Agency: Saatchi & Saatchi