The second instalment of Steinlager’s ‘Keep It Pure’ campaign, focused on not one, but two generations of defiance. 

In the 1960s Derek Lowe was one of the founders of Radio Hauraki, a pirate radio station that broadcast from international waters when the NZ government banned rock music. They faced a constant battle against the law and the elements, and even shipwrecked live on air.

Picking up the baton from his father a generation later, his son Zane Lowe broadcasts to millions around the world, as a respected Radio DJ, Live DJ, record producer and television presenter, a career he believes would not have been possible without the inspiration gifted to him through the commendable acts of his dad and his mates.

The campaign also featured social content where Zane talks more in-depth about his dad’s influence on his successful career.

Client: Steinlager Pure
Agency: DDB