A Christmas campaign for Myer Department Store. For people who love and hate it.

Clever Kash is a digital moneybox designed to teach kids about money in an increasingly cashless world. It connects with the bank's mobile banking app seamlessly, allowing kids to "swipe" coins into the little yellow elephant.

In two years it went from prototype to central brand piece from one of New Zealand’s biggest banks - and now lives in the homes of hundreds of thousands of families.

It won Gold at Cannes, a D&AD Yellow Pencil and Wood Pencil, a Webby, the Grand Axis, Grand Prix, 5 golds, 2 silvers and a bronze at Axis, and a bronze at One Show.

Clever Kash has now been licensed to Bank of Changsha, China, a bank with 11 million customers. They call it “Happy Elephant”.

Clever Kash was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.

Client: ASB
Agency: Saatchi & Saatchi

Busy people don’t have time to read every line item on their insurance form, let alone watch an insurance ad.

Working with the incredible design duo, Craig & Karl, we created a modular art direction and language system that shared relevant messaging to the right people, at the right time of day.

Using dynamic data fields and contextual insights, every one of the 665 ads could be optimised across multiple platforms – including TV, online film, radio, print, OOH and digital display, allowing us to tell one-to-one stories.

The brand campaign won 2 Bronze at Axis, a Crystal at Adstars, and 4 silvers and a bronze at NZDMs.

‘This is Kiwi’, is a bold new brand platform for Kiwibank, that aligns the brand with modern New Zealand values and infuses a progressive NZ mindset into every facet of the business.

20 years ago Kiwibank was a punchy challenger that was taking on the big four Australian owned banks and eventually becoming the fifth largest bank in New Zealand. Fast forward 20 years and growth had plateaued with a brand and business that had failed to evolve.

Not only did Kiwibank’s offering lack modern day appeal, the ‘Kiwi’ in their name came with old school Kiwiana baggage creating a disconnect with how New Zealanders were now identifying with themselves and their country.  To reposition Kiwibank from a small likeable challenger brand to a credible and relevant modern day bank we would need to redefine what being ‘Kiwi’ meant in a modern day environment.

The campaign went on to win a silver in Brand Design at the Best Awards, the Grand Effie, plus Financial Services Gold, Brand Revitalisation Gold, Insights & Strategic thinking Silver, and New Product/Service Silver for their Mortgage product Co-own.

Client: Kiwibank
Agency: Special NZ

The State of Victoria embarked on a path to creating a Treaty with Indigenous Victorians, but research suggested many Victorians felt they knew little about their Aboriginal heritage or Aboriginal affairs in general. And along with their lack of knowledge, they also didn't feel comfortable asking questions for fear of offending or appearing ignorant.

Deadly Questions provided a platform to get much needed answers and opened up a conversation between non-Aboriginal Victorians and the Victorian Aboriginal community at a pivotal moment in the State's history.

On the campaign website, visitors could ask any question, and Aboriginal Victorians would answer the question with text, audio, or video content. And, Deadly Questions Alexa Skill provided a voice-activated way for Victorians to engage in the discussion.

To the average person, ‘Deadly’ might sound dangerous or even ominous. But in Aboriginal circles, ‘Deadly’ translates to cool or awesome. This asymmetry was a poignant reflection of the asymmetry of perspective not uncommon in everyday Australia. 

The campaign challenged racist stereotypes and the responses weren’t always easy to hear. But beginning a dialogue between Aboriginal and non-Aboriginal Victorians was the start of a better future for all of Australia.

The campaign won a gold & silver at Spikes Asia, a silver at LIA, multiple bronzes at AWARD and the Caples, and an honourable mention at Aawwwards.com.

But most importantly the campaign was mentioned in the Ministers speech as the Treaty bill was successfully passed in parliament.

Client: Aboriginal Victoria, Department of Premier & Cabinet
Agency: Clemenger BBDO Melbourne

ahm is the health insurer that promises it won’t add to the complications of consumers’ already complex lives.

We wanted to explore these complex, weird, scary moments in the most humorous and honest way possible. Liana Finck, cartoonist for The New Yorker and Julian Frost from Passion Pictures - with their insightful creative styles - were the perfect people to help us do it.

Client: ahm
Agency: ClemengerBBDO Melbourne

Fargo Season 2 was on it’s way and New Zealand’s leading streaming channel, NEON wanted to be part of the conversation.

So we created Fargo Woollens. A not-so-cute wintery collection of jumpers, mittens and beanies which were available in exchange for a NEON subscription.

Fargo Woollens went on to win 2 Graphite & 1 Wood Pencil at D&AD, a Gold & Silver at Spikes Asia, a Gold at Axis and a Mashie for Tumblr Campaign of the Year. Yup.

Client: NEON
Agency: DDB

The second instalment of Steinlager’s ‘Keep It Pure’ campaign, focused on not one, but two generations of defiance. 

In the 1960s Derek Lowe was one of the founders of Radio Hauraki, a pirate radio station that broadcast from international waters when the NZ government banned rock music. They faced a constant battle against the law and the elements, and even shipwrecked live on air.

Picking up the baton from his father a generation later, his son Zane Lowe broadcasts to millions around the world, as a respected Radio DJ, Live DJ, record producer and television presenter, a career he believes would not have been possible without the inspiration gifted to him through the commendable acts of his dad and his mates.

The campaign also featured social content where Zane talks more in-depth about his dad’s influence on his successful career.

Client: Steinlager Pure
Agency: DDB

With the end of one of their most popular shows approaching fast, NEON-TV knew a drop in subscriptions was on the horizon. So we made GIRLS Break-up Ice Cream, the ice cream that stopped fans from breaking up with NEON. 

The campaign won gold at Axis and bronze at Cannes Lions.

Client: NEON
Agency: DDB

Bring Back Kate was the 2014 call to action for Women’s Refuge NZ. New Zealand became the world leader in women’s rights when our iconic Suffragette, Kate Sheppard, won Kiwi women the right to vote.

Today, one third of women in New Zealand will be affected by domestic violence at some point in their lives. Women’s Refuge campaigned to bring Kate back once again to the steps of Parliament, taking the form of a layered sculpture bearing the names of ordinary New Zealander's who refused to tolerate the levels of violence against women.

After a brief stint protesting outside Parliament, Kate was featured in a historic suffragette exhibition at Te Papa Museum, and is now housed in the permanent collection in the Wellington National Library.

It won gold at the Effies.

Client: NZ Woman's Refuge
Agency: Saatchi & Saatchi

A brand campaign for recruitireland.com where inanimate objects talk about their job history and explain how Recruit Ireland helped them reach their full potential.

Print ran as full pagers in the job section of the Irish Times and OOH.

The campaign went on to win multiple golds, silver and bronzes at the ICADs (The Irish Institute of Creative Advertising & Design).

Film animation by HearGear Animation, Toronto. Illustration by Kelvin Soh and Simon Oosterdijk.

Client: Recruit Ireland
Agency: Chemistry

Telecom (now Spark), wanted to reach the influential crowd of Remix magazine readers and their current traditional advertising wasn’t cutting through. Remix’s mid winter party was approaching and Telecom was the main sponsor.

Remix readers will always flip to the social pages to see if their photo made it to print. Based on this insight, we created the first interactive and democratic social pages where attendees could vote themselves into the pages of the magazine.

Client: Telecom
Agency: Contagion

To draw inspiration for the 2015 Rugby World Cup in England, Steinlager told the story of the 1905 Originals, the first team to be known as the All Blacks and the first team to be sent to the home nations.

Steinlager brought back it’s iconic 1980s white beer can for a second time illustrating six different stories from The Originals’ challenging journey to England in 1905.

A long copy print campaign focused on three of those stories, and was created in a museum display style, to remind the fans and team that we had done it before, and we could do it again.

Client: Steinlager
Agency: DDB

A film for Easy Singles cheese slices. Cloud Boy tells the tale of a boy whose grey day brightens up with a little help from his Mum.

Directed by Ben Dawkins and original composition by Irish singer-songwriter Vyvienne Long.

Client: Kerry Foods
Agency: Chemistry

A film and OOH campaign for Irish Telco, Eircom’s new online music service in 2010 - MusicHub - that tapped into the ‘sleeveface phenomenon’ that was growing with the rise of social platforms like Facebook and the ‘all new’ Instagram.

MusicHub was a site where you could stream and download tracks at a fraction of the cost of iTunes if you were an Eircom customer, predating the Spotify boom.

Client: Eircom
Agency: Chemistry

A single-shot film set in the city, where a group of drummers form a synchronised beat on hundreds of plastic buckets. Capturing the idea that staying hydrated puts you in a clearer frame of mind, allowing everything to flow seamlessly.

Client: Pump
Agency: DDB

The Steinlager White Can is a symbol of success for our nation’s Rugby World Cup triumphs. This limited-release can has been in the hands of the nation during some of our most famous All Black wins.

In 2015 the Rugby World Cup was held in the UK, with many games screening in New Zealand in the early morning. So how do you promote a ‘Beer of Belief,’ at a time when everybody’s still in coffee mode?

You turn it into a coffee. Steinlatte was a coffee made available through pubs and cafes across NZ, designed to keep fans awake in support of the team until beer o’clock rolled around. Steinlatte, gave All Black fans the chance to hold onto their belief, while increasing their chances of staying awake for the whole game.

Client: Steinlager
Agency: DDB

ICAD - The Institute of Creative Advertising & Design - celebrated its 50th birthday by commissioning 50 Irish creatives, including illustrators, photographers and designers to create a limited edition poster that would be sold online to raise funds for the institute. Our poster turned into a DIY party hat for you to wear at ICAD's 50th birthday party.

Client: ICAD
Agency: Chemistry

A series of outdoor posters for Irish homeless charity, Focus. These posters mimicked homeless placards and were handmade from pieces of battered cardboard, handwritten, then inserted into Adshel spaces around Dublin.

They won multiple silvers and bronze at the ICADs.

Client: Focus
Agency: Chemistry